# Example Company — Answerworthy Plan

> This Markdown file is an agent-readable projection of `minimal.answerworthy.bundle.json`. The JSON bundle is canonical.

## Standard and run

- Standard: Answerworthy Standard 0.1.0-draft.1
- Canonical standard: https://answerworthy.md/standard/0.1
- Bundle ID: `aw-example-minimal-001`
- Subject: Example Company · example.com
- Canonical URL: https://example.com/
- Priority language: en
- Priority market: Portugal
- Claimed profiles: `core`, `agentic`

## Provider boundary

The crawler completed one-page collection.

No live answer-provider probe was configured. This plan therefore contains no conclusion about mention, citation, recommendation or follow-through.

## Finding

### The lead does not identify the intended buyer

- Finding ID: `finding-offer-audience`
- Dimension: `offer-comprehension`
- State: `warn`
- Severity: `medium`
- Epistemic state: `observed`
- Evidence: `ev-home-h1`

The sampled homepage lead names a service and outcome while the intended buyer remains unstated.

## Permission-aware action graph

### Rewrite the homepage lead around the intended buyer

- Action ID: `action-rewrite-lead`
- Type: `remediation`
- Lane: `owned-surface`
- Permission: `human_required`
- Status: `proposed`
- Source finding: `finding-offer-audience`
- Dependencies: none
- Owner role: founder or product marketer

**Why**

The action resolves the observed offer-comprehension finding on the sampled homepage.

**Target**

- Homepage lead: https://example.com/

**Precondition**

- Confirm the primary buyer segment.

**Steps**

1. Draft a direct lead naming the buyer, offer and outcome.
2. Review the wording against claims the company can substantiate.
3. Publish after founder approval.

**Evidence requirement**

- Use only claims supported by retained business evidence.

**Guardrail**

- Do not invent customer counts, outcomes, testimonials or credentials.

**Complete when**

The public lead names the buyer, offer and outcome without unsupported proof claims.

**Verify**

1. Fetch the public HTML and confirm the revised lead is present.
2. Ask a reviewer unfamiliar with the company to identify the buyer and offer.

**Expected outcome**

The public offer should become easier for qualified buyers and agents to classify. No ranking, citation or recommendation outcome is guaranteed.

**Rollback**

The copy change is reversible through the site version history.

## Limitations

- This is an illustrative one-page bundle.
- No live answer-provider, search or outside-buyer evidence was collected.
- This file grants no credentials or side-effect authority.